Book Marketing 101 with Kathleen Kaiser delivers a roadmap to follow that begins before a writer has finished their manuscript.
In three one-hour sessions, this life-long marketer will:
- Definition of all marketing terms for social media, website, advertising, and more so you can confidently plan
- Once the book has gone to be edited, what are the next steps and opportunities for authors
- An author website and why it's the core of everything an author does with marketing
- Blogs and mailing lists - why they are essential
- Social media - Facebook, Instagram, Twitter, LinkedIn, etc. — how to find like-minded people
- What are your top three markets?
- Why you need to read your competition's books - GoodReads, Readers Favorites, and others
- As the book nears release, what is required - media kit, reviews, metadata
- Once released, the options for extending the life of your sales cycle by
- Advertising online
- Book signings and speaking engagements
- Blog tours
- eBook promotions
- Podcasts and radio interviews
- Specialty eblasts
- Contests - great credibility if you win or are a finalist
- Printed materials - bookmarks, postcards, signs and more.
- Budgeting—what are your costs if you self-publish or if you have a traditional publisher (they expect you to do the marketing)
- A review of what is required for the production of the book and estimated costs for self-publishing
- Hiring a book marketer or publicist - what to expect and estimate of costs
- Amazon - what you can and can't get from them, and how they change things regularly.
And finally, a one-year timeline for success — a step-by-step plan of what to do when. Don't be overwhelmed when the book comes out, start early and by your released date, you will have mastered the skills you need to succeed.
Through each section of the presentation, Kathleen will take questions. The importance of understanding each element mean all questions are welcomed.
If you are self-publishing, Amazon is your primary sales outlet. Understand the best options for improving your sales on Amazon. Only 1% of authors take advantage of any Amazon promotion. Learn how to not be left out.
Successful self-published authors have a strong marketing presence. Remember, people need to find you. The more your name is out there, the more they can find you and your book.
View Kathleen's bio.